Matti Foncha came and visited us today in Gloucester. A coffee farmer himself, he also has a role representing his region and fellow farmers to develop trading relationships in Europe and North America. He has a small company to export coffee and service the farmers but he's a man on a mission. He understands that business can be a tool for the greater good, and not just for selfish gain.
We shared coffee, lunch, and more coffee whilst talking about crops for 2017 and the amazing work he's doing to promote sustainability in the region, develop farming and encourage fairness and quality. He is building models and piloting ideas that will champion sustainability and change to hopefully secure farming and income for the next generation. What inspires me about this guy is he doesn't need to. He could sit back on his farm and just do enough for himself, but he's driven, even called, to more.
We love this guy and his passion.
Next for EA & Cameroon? Another delivery in 2017 arranged by Matti for us, and then we need to grow demand so as it can become a mainstream option for our customers alongside Tanzania and Brazil. Then a visit, consider projects on the ground, and start to ship our own containter each harvest.